Neil Rackham - Professor of Professional Selling - Author of SPIN Selling Neil Rackham
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The "world's greatest sales voyeur" debunks 10 myths of professional selling:

            1. “Selling is selling – a good salesperson can sell anything.”
            2. “To get more orders, make more calls.”
            3. “Always call high.”
            4. “Use plenty of open questions – they’re more powerful than closed questions.”
            5. “Close early and close often.”
            6. “You never get a second chance to make a first impression.”
            7. “Salespeople are born, not made.”
            8. “Welcome objections – they’re a sure sign of buyer interest.”
            9. “Never attack the competition.”
            10. “Give the most attention to your biggest accounts.”

Sound familiar? Has your sales force fallen prey?